Tourism Awareness Campaign | Commitment to CBT
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Commitment to CBT

The Caribbean Tourism Organization (CTO) is pleased to share its progress in support of regional Community-Based Tourism (CBT) development in collaboration with the Compete Caribbean Partnership Facility (CCPF), under the Innovation for Tourism Expansion and Diversification Project. This Technical Cooperation was designed to build the capacity of the Caribbean Tourism Sector to enhance and promote CBT experiences and product offerings.

 

The resources found here provide information in support of business planning processes, provides guidance for systematic product development and offers tools and resources for financial management. The tools on offer highlight best practice information on CBT criteria and standards, strategies to enhance the market-readiness of community tourism enterprises, and market access guidelines.

 

Through the deliverables of this Technical Cooperation Agreement it is expected that CTO Member Countries and their respective Communities that are engaged in or interested in pursuing CBT, will be fully equipped with the know-how to create and deliver successful CBT experiences. We encourage our Members to adopt and utilize the tools as you define your national community based tourism development strategy.

 

The CTO is cognizant of the role and potential of Community-Based Tourism in diversifying the regional tourism product, while also sustaining local livelihoods; thus contributing to the social and economic development of the Caribbean and its people. We also recognize the value of Community-Based Tourism in reinforcing CTO’s mandate to develop the sustainability and inclusiveness of Caribbean Tourism, unified under a globally competitive brand, One Sea, One Voice, One Caribbean.

 

We extend special thanks to our partner the Compete Caribbean Partnership Facility and the team of consultants for the tremendous support and stellar work done in developing these tools, and share them for widespread use by our members.