Tourism Awareness Campaign | Commitment to CBT
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Commitment to CBT

The CTO has identified Community-Based Tourism (CBT) as a regional development strategy which supports entrepreneurship and community development while also creating unique experiences and product offerings for visitors. The Caribbean Tourism Organization (CTO) is pleased to share the CBT toolkit developed in collaboration with the Compete Caribbean Partnership Facility (CCPF), under the Innovation for Tourism Expansion and Diversification Project.


The resources found here provide information to help support business planning processes, provide guidance for systematic product development and offer tools and resources for financial management. The tools on offer highlight best practice information on CBT criteria and standards, strategies to enhance the market-readiness of community tourism enterprises, and market access guidelines.


Through the use of these resources, it is expected that CTO Member Countries and their respective Communities that are engaged in or interested in pursuing CBT, will be fully equipped with the know-how to create and deliver successful CBT experiences. We encourage our Members to adopt and utilize the tools as you define your national community-based tourism development strategies.


We extend special thanks to our partner, the Compete Caribbean Partnership Facility (CCPT), and the team of consultants for the tremendous support and stellar work done in developing these tools.