Tourism Awareness Campaign | Commitment to CBT
page-template-default,page,page-id-17254,ajax_fade,page_not_loaded,,qode-theme-ver-14.0,qode-theme-bridge,disabled_footer_bottom,wpb-js-composer js-comp-ver-5.4.7,vc_responsive

Commitment to CBT

The Caribbean Tourism Organization (CTO) has identified Community-Based Tourism (CBT) as a regional development strategy which supports entrepreneurship and community development while also creating unique experiences and product offerings for visitors. The CTO is pleased to share the following resources to support CBT development, enhancement and sustainability developed in collaboration with our regional development partners:


  • Comprehensive CBT Toolkit funded by the Compete Caribbean Partnership Facility (CCPF), under the Innovation for Tourism Expansion and Diversification Project;
  • Chapter on Health, Safety and Service Standards and Guidelines in CBT funded by the United Nations Development Programme (UNDP) Barbados and the Eastern Caribbean, under the Future Tourism Project: Rethinking Tourism and MSMEs in times of COVID-19.


The resources found here provide information to help support business planning processes, provide guidance for systematic product development and offer tools and resources for the sustainable management of CBT Experiences. The tools on offer highlight best practice information on CBT strategies to enhance the market-readiness of community tourism enterprises, present Health, Safety and Service criteria and standards, provides recommendations for market access and promotional guidelines.


Through the use of these resources, it is expected that CTO Member Countries and their respective Communities that are engaged in or interested in pursuing CBT, will be fully equipped with the know-how to create and deliver successful CBT initiatives. We encourage our Members to adopt and utilize the tools as you define your national community-based tourism development strategies.


We extend special thanks to our partners, the Compete Caribbean Partnership Facility (CCPT), the United Nations Development Programme (UNDP) Barbados and the Eastern Caribbean, and the team of consultants for the tremendous support and stellar work done in developing these tools.